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The site search.lafayettekw.com has the following on the web site, "8 Steps to Buying a Home." I noticed that the webpage also said " The Keller Williams Belief System." They also stated " Lafayette, IN Market Center. To select a city highlight click Add. Mouse over icons to see listing info. IDX information provided by the Indiana Regional MLS. Data last updated 20000 AM on 01132017." The meta header had Real Estate Lafayette Indiana as the first keyword. This keyword was followed by Homes in Lafayette IN, Homes in West Lafayette IN, and Lafayette Indiana Real Estate which isn't as important as Real Estate Lafayette Indiana. The other words the site used was West Lafayette Indiana Real Estate. West Lafayette IN real estate is also included but might not be viewed by search crawlers.